There are really only two political slogans: ‘Time For a Change’ or ‘More of the Same’. Making the former sound exciting is relatively easy. Encouraging people to go to the polls and vote for the status quo is a bit harder. No matter how good a government has been the act of governing is rarely that inspiring.
Britain’s Labour party, now in its 13th year in power, has had a bit of practice with the ‘More of the Same’ slogans. In the run up to the 2001 election they toyed with ‘A Lot Done, a Lot More To Do’, before going to the polls with the rather dull ‘The Work Goes On’.
Government advisors in East Africa must have been taking notes. When Kenya’s Mwai Kibaki ran for re-election in 2007 his face was plastered over billboards underneath the slogan ‘Kazi Iendelee’, which roughly translates as ‘Let The Work Continue’.
Now Uganda’s President, Yoweri Museveni, who has just celebrated his 24th year in office, has just unveiled his new slogan ahead of next year’s election: ‘So Much Done, So Much To Do’.