Yeah, this will end well…

The World Cup is coming to Africa. Fifa and Coke are planning to take the trophy on a tour of Africa including, as Reuters bluntly describes it, “some of the world’s most lawless nations”.

Yes, even Somalia.

“We do recognise that security situations are fluid in some countries,” said Emmanuel Seuge, a senior marketing executive at Coca-Cola. No shit.

The Islamists currently fighting for control of Somalia are, of course, big supporters of the World Cup and football in general. During the last World Cup in 2006 Islamist gunmen shot people watching the matches and stopped children playing football in the streets. I wonder how many Fifa execs will want to make that leg of the trip.


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